Who We Are

At Amaze, we are a family business. Individuals are important to us but it is ‘as a whole’ that we provide the most value; to each other and to the little people in our care.

We consistently look for opportunities to grow our Centre numbers however we act strategically to ensure that our Culture of Family and Connection are never compromised.

A Bit of Background

Amaze’s first Centre Hinterland, was opened in February 2008 thanks to our amazing founders Phil and Bruce Mazey and Lucy Cook.

At opening it was only Lucy working in the business but with significant growth to three Centres in the first 5 years, Phil and Bruce stepped into more active roles, to bring their speciality knowledge. Today we work closely together, to grow the Amaze business that you see today.

Amaze Founders

Lucy is the person you will see and hear from the most while working at Amaze as it’s her role to oversee the Centre operations and growth through marketing and media – you may even see her in your local newspaper or on television! Outside of Amaze, Lucy is equally busy with 4 young men in her life; Tom, Will, Nick and Harry. Of course we can’t forget Teddy the dog and multiple cats, chickens and even a turtle! Lucy is an incredible juggler though, and always has time for everyone in the Amaze family.

Everyone at Amaze will get to know Phil, even if you don’t see him regularly, as he is in charge of the Amaze Payroll. Phil also manages Amaze’s financial processes and leads our property acquisition and the builds of new Amaze Centres. Outside of work, you will find Phil with his family; wife Alison (Lucy’s sister!) who is also a teacher and their gorgeous children Oscar and Zoe, either at the beach or an international sporting event.

Whilst most team members will rarely see Bruce, he is a vital part of the Amaze Strategy,supporting the business through his deep financial knowledge and senior management expertise. Bruce plays a key role in supporting Phil and Lucy and the Amaze Group in ensuring financial compliance and governance. With a home base ‘across the pond’ in New Zealand, Bruce, his wife Christine and their fur-baby Max, divide their time between their home in Christchurch, fishing on their motor-yacht in the Marlborough Sounds and in the Amaze Gold Coast office – they are always on the go, and as Bruce will tell you, on a plane!

You may not see all of our founders on a day to day basis, but make sure you say hello at one of our many awards nights and celebrations. Phil and Bruce are always keen to get to know as many of our family members as possible.

It’s not a job…. It’s our calling
It’s not a team…..it’s our family
It’s not what it needs to be… without you!


“Regardless of what happens and how we grow, we will always be FAMILY first”